Orange County Introduces 2014 State of the County Social Media Ambassadors Initiative
In an effort to expand the online conversation and create a dialogue with a broader demographic, Mayor Teresa Jacobs has invited key influencers to be Social Media Ambassadors during her signature annual event, the 2014 State of the County, held at the historic Ballroom at Church Street on June 6 at 8:30 a.m.
The Social Media Ambassadors will join the online conversation on social media in the days leading up to and during the State of the County.
“This is the first time we have engaged with our community about State of the County in such an innovative and collaborative manner,” said Ann Marie Varga, Orange County communications manager. “We are looking forward to reaching new audiences through social media and truly expanding the online conversation about all the wonderful things happening this year within our county.”
Orange County’s 2014 State of the County Social Media Ambassadors are influencers who have large followings on social media networks like Twitter, Instagram and Facebook. They will engage citizens in the social media conversation by sharing messages to increase public engagement and awareness regarding the Year of Transformation.
“Orange County’s digital community is strong, vibrant and growing. There is a lot of venture capital here, and we want to make sure we educate our community about the tech advancements and opportunities in our digital ecosystem,” said Carlos Carbonell CEO of Echo Interaction. “The development of our cutting-edge film and digital media training facilities has made the region an epicenter for startups, film, gaming and design companies alike. As a Social Media Ambassador for the State of the County, my mission is to share Orange County’s successes and transformation stories with my connections on social media.”
Mayor Jacobs is the first sitting mayor in Florida to feature a Social Media Ambassador program in her State of the County address. Additionally, Google Glass will record and share live from the eyes of one of the Ambassadors. This is the first State of the County address in Florida to feature Google Glass.
“I am looking forward to documenting Orange County’s Year of Transformation #throughglass. Twitter, Facebook and Google+ also serve as great supplementary tools for advocacy,” said Jen Vargas, Founder of #Glass4good and Women in Film & Television Florida Board Member. “Using specific hashtags tailored to the event, we are creating a community within a community. The more sharing and tagging we do, the more our community can engage and share in the dialogue about our Year of Transformation. I am honored to help pioneer this as a State of the County Social Media Ambassador.”
The projected reach and impressions according to our Social Media Ambassadors followers on Twitter alone is approximately 50,000. The campaign hashtags are #SOC2014, #YearofTransformation and #OCTransformation.
Mayor Jacobs will also unveil a new and exciting way to connect with Orange County Government through mobile devices during her remarks.
“Orange County has transformed into a digital media Mecca. The Mayor’s State of the County Social Media Ambassador program brings awareness to the innovation and collaboration happening right here in our own backyards,” said David Glass, founder and publisher of the Florida Technology Journal. “We have a strong modeling, simulation and training sector that is supported by our digital and tech community, thriving biotechnology and life science research hub. It’s evident that our region is transforming and it’s great time to live and work in Orange County.”
If you cannot attend the State of the County, the event will be televised live on Bright House Networks Channel 199, Comcast Channel 9, and AT&T U-Verse Channel 99, as well as live-streamed on www.orangetvfl.net and rebroadcast on Orange TV (same channels as above) on June 6.
A variety of photos from the meeting are available for use by the media and are located on Facebook.