Program History
Once known as the “Hollywood of the East,” the Orlando region saw strong film production growth in the 1990s, which later declined as state-funded tax incentives ended.
In May 2024, the Orange County Board of County Commissioners formed the Film Incentive Working Group to revitalize the local film industry and boost tourism. Composed of industry professionals, educators, and labor representatives, the group recommended creating a film incentive program to promote tourism through the wide-reaching exposure of film and television productions. The Board approved the recommendation and authorized the program in November 2025.
Strategic Investment
Through its Tourist Development Tax (TDT), Orange County has strategically invested $25 million over five years, committing $5 million annually from FY2026 through FY2030 to support eligible productions.
- Production incentives are funded through the TDT.
- Program administration and staffing are funded through the County’s general fund.
This structure ensures that tourism dollars are reinvested directly into initiatives that grow tourism.
Mutually Beneficial
The Film Incentive Program is designed to benefit the entire community:
- Hotels, Restaurants & Small Businesses: Visitors and production crews often stay longer than typical tourists, benefiting local hotels, restaurants, and small businesses.
- Local Workers & Students: Productions must hire five qualified college students, college graduates, or graduates of a production assistant training program from a film-related program in Orange County (college, university, or technical school).
- Production Companies: Producers gain access to world-class locations, experienced crews, and a clear, transparent incentive process.
Tourism Focused
Film and television productions generate a significant economic impact. The incentive requires booking of hotel room nights and direct spending in Orange County on qualifying expenditures. Productions showcase Orange County’s scenic neighborhoods and communities, as well as its iconic destinations and amenities. On-screen exposure can inspire:
- New visitors
- Extended stays and repeat visits
- Themed tours tied to popular productions
Film and television don’t just entertain, they inspire travel.
Who Can Apply?
Eligible projects include feature films, television series, streaming productions, and commercials that will be filmed partly or entirely in Orange County and promote the area as a destination.
Film incentive requirements include both a minimum direct spend in Orange County and a cap on rebates. Commercials require a $250,000 minimum spend with a 10% rebate capped at $50,000, while TV and Film productions have a $400,000 minimum spend with a 20% rebate capped at $1 million.